TY  - BOOK
AU  - Copulsky, Jonathan R.
AU  - Jonathan R Copulsky
TI  - Brand resilience : managing risk and recovery in a high-speed world
SN  - 9780230111387
U1  - Circ. 658.872 C785b 2011 
PY  - 2011///
CY  - New York : 
PB  - Palgrave Macmillan, 
KW  - 1. Branding (Marketing).
KW  - 2. Brand name products.
KW  - 3. Success in business
N1  - Includes index
ER  -