Copulsky, Jonathan R. <br/><br/>
Brand resilience : managing risk and recovery in a high-speed world / 

 - New York :   Palgrave Macmillan,   c2011. 
 - xi,   244 p. : ill. ;   23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780230111387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Branding (Marketing). <br/>2. Brand name products. <br/>3. Success in business.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.872 C785b 2011