TY  - BOOK
AU  - McDonald, Malcolm 
TI  - If you're so brilliant...how come your marketing plans aren't working: the essential guide to marketing planning
SN  - 0-7494-3726-X
U1  - Circ.  658.8 M145h 2002 
PY  - 2003///
CY  - London
PB  -  Koga Page
KW  - Marketing - Planning
N1  - Includes index
ER  -