McDonald, Malcolm  <br/><br/>
If you're so brilliant...how come your marketing plans aren't working :  the essential guide to marketing planning/ 
Malcolm McDonald  
 - London :   Koga Page,   c2003 
 - x, 198 p. :   22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-7494-3726-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning
<br/><br/><label>Dewey Class. No.: </label>Circ.  658.8 M145h 2002