TY  - BOOK
AU  - Gamble, John E
AU  - John E Gamble
TI  - Essentials of strategic management : the quest for competitive advantage
SN  - 9780078029288
U1  - Circ. 658.4012 G187e 2013 
PY  - 2013///
CY  - New York : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Strategic planning.
KW  - 2. Business planning.
KW  - 3. Competition.
KW  - 4. Strategic planning–Case studies.
N1  - Includes index
ER  -