TY  - BOOK
AU  - George E. Belch
AU  - Michael E. Belch
TI  - Advertising and promotion : : an integrated marketing communications perspective
SN  - 978-007-126074-9.
U1  - Circ. 659.1 B427a 2007 7th edition
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - 1. Advertising
KW  - 2. Communication in marketing
KW  - 3. Sales promotion
ER  -