George E. Belch <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective 
George E. Belch 
 - Boston :  McGraw-Hill,  c2007. 
 - xxvi, 820 pages :  illustration ;  26 cm. 
<br/><br/><label>ISBN: </label>978-007-126074-9. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 B427a 2007