TY  - BOOK
AU  - Bly, Robert W. 
TI  - The online copywriter's handbook: everything you need to know to write electronic copy that sells
SN  - 0-658-02099-4.
U1  - Circ. 659.10285 B629o 2002 
PY  - 2002///
CY  - New York: 
PB  - McGraw-Hill
KW  - 1. Advertising Copy
KW  - 2. Electronic Commerce
KW  - 3. Internet Marketing
N1  - Includes index
ER  -