Bly, Robert W.  <br/><br/>
The online copywriter's handbook:  everything you need to know to write electronic copy that sells/ 
Robert W. Bly  
 - New York:   McGraw-Hill,   c2002. 
 - xv, 320 pages ;   23 centimeters. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-658-02099-4. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising Copy.<br/>2. Electronic Commerce.<br/>3. Internet Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.10285 B629o 2002