TY - BOOK AU - Farbey, A.D. TI - Handbook of successful advertising SN - 81-242-0427-5 U1 - Circ. 659.1 F219 2004 PY - 2004/// CY - New Delhi : PB - Crest Publishing House, KW - 1. Advertising--Management. KW - 2. Advertising N1 - Includes index ER -