TY  - BOOK
AU  - Borchers, T.
TI  - Persuasion in the media age
SN  - 0-7674-1541-8
U1  - Circ. 302.2301 B726p 2002 
PY  - 2002///
CY  - Boston : 
PB  - McGraw-Hill Co., 
KW  - Mass media
KW  - Persuasion (Rhetoric)
N1  - Includes glossary, bibliographical references and index
ER  -