Borchers, T. <br/><br/>
Persuasion in the media age 
Borchers, Timothy A. 
 - Boston :   McGraw-Hill Co.,   c2002 
 - xxiv, 472 pages,   illustration ;   23 cm. 
<br/><br/>Includes glossary, bibliographical references and index 
<br/><br/><label>ISBN: </label>0-7674-1541-8 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 302.2301 B726p 2002