TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communications in advertising and promotion 7th ed
SN  - 978-981-4221-36-8.
U1  - Circ. 658.8 S556i 2007 7th edition
PY  - 2007///
CY  - Singapore : 
PB  - Thomson Learning Asia, 
KW  - 1. Advertising
KW  - 2. Marketing
N1  - Includes index
ER  -