Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion 7th ed. 
Shimp, Terence A. 
 - Singapore :   Thomson Learning Asia,   c2007. 
 - xx, 629 pages :   illustration ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>978-981-4221-36-8. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 S556i 2007