TY  - BOOK
AU  - Philip Kotler
AU  - Keller, Kevin L.
TI  - Marketing management
SN  - 0-13-196853-X.
U1  - Circ. 658.8 K87m 2006 12th edition
PY  - 2006///
CY  - N. J. : 
PB  - Pearson Education Inc., 
KW  - 1. Marketing
N1  - Includes index
ER  -