Futrell, Charles M. Fundamentals of selling : customers for life through service/ Charles M. Futrell - 8th ed. - New York : McGraw-Hill/Irwin, c2009 - xxiii, 610 pages : illustrations : 25 centimeter. Includes bibliographical references and index ISBN: 0-07-283461-7 Subjects--Topical Terms: 1. Selling Dewey Class. No.: Circ. 658.85 F989f 2004