TY  - BOOK
AU  - Perrault, William D. Jr.
AU  - Cannon, Joseh
AU  - Mccarthy, Jerome E.
TI  - 	Basic marketing: : a marketing strategy planning approach 
SN  - 	978-07-122110-8
U1  - Circ. 658.8 P454b 2011 
PY  - 2011///
CY  - New York: 
PB  - McGraw-Hill/Irwin, 
KW  - 1.  Marketing-Management
N1  - Includes index
ER  -