Perrault, William D. Jr. <br/><br/>
	Basic marketing:   a marketing strategy planning approach / 
William D. Perrault, Jr. 
 - New York:   McGraw-Hill/Irwin,   c2011. 
 - 	xxxix, 736+ p. :   ill. (Some col.) ;   27cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>	978-07-122110-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.  Marketing-Management.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 P454b 2011