TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.
TI  - Essentials of marketing management
SN  - 978-007-108202-0.
U1  - Circ. 658.8 M368e 2011 
PY  - 2011///
CY  - New York : 
PB  - McGraw-Hill/Irwin
KW  - 1. Marketing-Management
N1  - includes glossary & index
ER  -