Marshall, Greg W. <br/><br/>
Essentials of marketing management / 
Greg W. Marshall 
 - New York :   McGraw-Hill/Irwin,  c2011 
 - 	v-xxiv, 371 p. :  col. ill. ;  27 cm. 
<br/><br/>includes glossary & index. 
<br/><br/><label>ISBN: </label>978-007-108202-0. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing-Management.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 M368e 2011