TY  - BOOK
AU  - Chan Kim, W.
AU  - Mauborgne, Renee
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant
SN  - 1591396190
PY  - 2005///
CY  - US : 
PB  - Harvard Business School Publishing, 
KW  - 1. Market segmentation
KW  - 2. New product
N1  - Includes bibliographical references and index
ER  -