Chan Kim, W. <br/><br/>
Blue ocean strategy :   how to create uncontested market space and make the competition irrelevant/ 
W. Chan Kim 
 - US :   Harvard Business School Publishing,   c2005. 
 - xv, 240 pages :   illustrations ;   24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Market segmentation.<br/>2. New product.