TY  - BOOK
AU  - Kotler, P.
AU  - Roberto, Ned
AU  - Lee, Nancy
TI  - Social marketing:  Improving the quality of life
SN  - 0-7619-2434-5
U1  - Circ. 658.8 K848 2002 2nd edition
PY  - 2002///
CY  - California : 
PB  - Sage Publications, Inc., 
KW  - Behavior modification
KW  - Social marketing
N1  - Includes bibliographical references and index
ER  -