Kotler, P. <br/><br/>
Social marketing :   Improving the quality of life 
Kotler, Philip 
 - 2nd edition 
 - California :   Sage Publications, Inc.,   c2002 
 - xv, 438 pages ;   23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-7619-2434-5 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 K848 2002