TY  - BOOK
AU  - Fill, Karen E.
AU  - Fill, Chris
TI  - Business to business marketing : : relationships, sytems and communications
SN  - 0-273-68279-2.
U1  - Circ. 658.8 F484b 2005 
PY  - 2005///
CY  - England : 
PB  - Pearson Education Limited
KW  - 1. Communication in marketing
KW  - 2. Marketing channels
KW  - 3. Sales promotion
ER  -