TY  - BOOK
AU  - Mcdonald, M.
AU  - Christopher, Martin
TI  - Marketing : : a complete guide
SN  - 0-333-99437-x
U1  - Ciorc. 658.8 M478 2003 
PY  - 2003///
CY  - New York : 
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes index
ER  -