Mcdonald, M. <br/><br/>
Marketing :   a complete guide 
Mcdonald, Malcolm 
 - New York :   Palgrave Macmillan,   c2003 
 - xxv, 556 pages :   23 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-333-99437-x 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Ciorc. 658.8 M478 2003