TY  - BOOK
AU  - Kerin, R.
AU  - Berkowitz, Eric N.
AU  - Hartley, Steven.
AU  - Rudelius, William
TI  - Marketing
SN  - 0-07-241075-2
U1  - Circ. 658.8 M345 2003 7th edition
PY  - 2003///
CY  - Boston
PB  -  McGraw-Hill, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -