Kerin, R. <br/><br/>
Marketing 
Kerin, Roger A. 
 - 7th edition 
 - Boston :   McGraw-Hill,   c2003 
 - xliii, 739 pages :   23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-07-241075-2 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 M345 2003