TY  - BOOK
AU  - J. Paul Peter
AU  - Olson, Jerry S.
TI  - Consumer behavior and marketing strategy
SN  - 978-007-126192-0.
U1  - Circ. 658.8342 P478c 2005 7th ed.
PY  - 2005///
CY  - Singapore : 
PB  - McGraw-Hill Asia
KW  - 1. Consumer Behaviour
KW  - 2. Marketing
N1  - Includes bibliographical references and index
ER  -