J. Paul Peter <br/><br/>
Consumer behavior and marketing strategy 
J. Paul Peter 
 - Singapore :   McGraw-Hill Asia,  c2005. 
 - xxv, 578 pages :  illustration ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-007-126192-0. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8342 P478c 2005