Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising / 

 - Tenth edition, Int'l edition 
 - Australia :   Wadsworth, Cengage Learning,   c2011. 
 - xvi,   328 p. : ill. ;   25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781424069071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising copy. <br/>2. Advertising layout and typography.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.132 D776c 2011