TY  - BOOK
AU  - Drewniany, Bonnie L.
AU  - Bonnie L. Drewniany
TI  - Creative strategy in advertising
SN  - 9781285080277
U1  - Circ. 659.132 D776c 2014 Eleventh edition, Int'l edition
PY  - 2014///
CY  - Australia : 
PB  - Wadsworth, Cengage Learning, 
KW  - 1. Advertising copy.
KW  - 2. Advertising layout and typography
N1  - Includes appendix
ER  -