TY  - BOOK
AU  - Kottler, Philip
AU  - Philip Kottler
TI  - Principles of marketing
SN  - 9780273779827
U1  - Circ. 658.8 K87p 2013 Fourteenth edition
PY  - 2013///
CY  - Boston : 
PB  - Pearson Education, 
KW  - 1. Marketing
N1  - Includes appendices, bibliographical references
ER  -