Kottler, Philip <br/><br/>
Principles of marketing / 

 - Fourteenth edition 
 - Boston :   Pearson Education,   c2013. 
 -  636 p. : ill. ;   28 cm. 
<br/><br/>Includes appendices, bibliographical references. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 K87p 2013