TY  - BOOK
AU  - Windahl, Sven
AU  - Signitzer, Benno 
AU  - Olson, Jean T.
TI  - Using communication theory : : an introduction to planned communication 
SN  - 978-1-4129-4839-5.
U1  - Circ. 302.201 W763u 2009 
PY  - 2009///
CY  - London
PB  - Sage Pub. Ltd, 
KW  - 1. Communication planning
KW  - 2. Mass media-Planning
N1  - Includes bibliographical references & index
ER  -