TY  - BOOK
AU  - Mentzer, J.
AU  - Moon, Mark A.
TI  - Sales forecasting management : : a demand management approach
SN  - 1-4129-0571-0
U1  - Circ. 658.8 M549 2005 
PY  - 2005///
CY  - California 
PB  - : Sage Publications
KW  - Marketing research-management
KW  - Sales forecasting-management
N1  - Includes bibliographical references and index
ER  -