TY  - BOOK
AU  - POWELL, GUY
TI  - ROI of social media : : how to improve the return on your social marketing investment
SN  - 978-0-470-82741-3
U1  - Circ. 658.802 P883r 2011 
PY  - 2011///
CY  - Singapore : 
PB  - John Wiley & Sons (Asia), 
KW  - 1. Internet marketing.
KW  - 2. Social media--Marketing.
KW  - 3. Social media--Economic aspects.
KW  - 4. Online social networks--Economic aspects.
KW  - 5. Social marketing.  I. Groves, Steven.  II. Dimces, Jerry.
N1  - Appendix: pp. 275-278
ER  -