POWELL, GUY <br/><br/>
ROI of social media :   how to improve the return on your social marketing investment/ 
GUY POWELL 
 - Singapore :   John Wiley & Sons (Asia),   c2011. 
 - xviii, 289 pages :   b & w illustrations ;   23 cm. 
<br/><br/>Appendix: pp. 275-278 
<br/><br/><label>ISBN: </label>978-0-470-82741-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Internet marketing.  <br/>2. Social media--Marketing.  <br/>3. Social media--Economic aspects.  <br/>4. Online social networks--Economic aspects.  <br/>5. Social marketing.  I. Groves, Steven.  II. Dimces, Jerry.  
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.802 P883r 2011