TY  - BOOK
AU  - Eisenberg, Bryan
AU  - Eisenberg, Jeffrey
AU  - Davis, Lisa T.
TI  - Waiting for your cat to bark?: persuading customers when they ignore marketing
SN  - 0-7852-1897-1.
U1  - Circ. 658.8 Ei36w 2006 
PY  - 2006///
CY  - Nashville, Tenn.
PB  - Thomas Nelson
KW  - 1. Advertising
KW  - 2. Consumers
KW  - 3. Marketing
ER  -