TY  - BOOK
AU  - Moutinho, Luiz
AU  - Luiz Moutinho
TI  - Strategic marketing management
SN  - 9789814369565
U1  - Circ. 658.8 M934s 2013 
PY  - 2013///
CY  -  Singapore : 
PB  - Cengage Learning Asia, 
KW  - 1. Marketing–Management.
N1  - Includes index
ER  -