TY  - BOOK
AU  - Lancaster, Geoff
AU  - Reynolds, Paul
TI  - Management of marketing
SN  - 0-7506-6103-8.
U1  - Circ. 658.8 L245m 2005 
PY  - 2005///.
CY  - Oxford : 
PB  - Elsevier Butterworth-Heineman
KW  - 1. Marketing
N1  - Includes bibliographical references and index
ER  -