Lancaster, Geoff <br/><br/>
Management of marketing 

 - Oxford :   Elsevier Butterworth-Heineman,  c2005.  
 - xi, 410 p. :  illustration ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-7506-6103-8. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 L245m 2005