Patten, Dave How to market your business : a practical guide to advertising, PR, selling and direct and online marketing - London : Kogan Page Ltd., c2008. - vii, 262 pages : illustration ; 23 cm. Includes bibliographical references and index. ISBN: 978-0-7494-5145-5. Subjects--Topical Terms: 1. Marketing-Great Britain. Dewey Class. No.: Circ. 658.8 P316h 2008