TY  - BOOK
AU  - Johnston, Mark W.
AU  - Marshall, Greg W.
TI  - Relationship selling
SN  - 978-007-127471-5.
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - 1. Customer relations
KW  - 2. Relationship marketing
KW  - 3. Selling
N1  - Includes bibliographical references and index
ER  -