TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Marketing
SN  - 13:978-0-07-110601-6.
U1  - Circ. 658.8 Et85m 2007 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - 1. Marketing
N1  - Includes bibliographical references and index
ER  -