Etzel, Michael J. <br/><br/>
Marketing 

 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xxii, 706 pages :  colored illustration ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>13:978-0-07-110601-6. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 Et85m 2007