TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 978-007-126335-1.
PY  - 2009///
CY  - N. Y.
PB  - McGraw-Hill/Irwin
KW  - 1. Marketing-Decision making
KW  - 2. Marketing-Management
N1  - Includes indexes
ER  -