Cravens, David W. <br/><br/>
Strategic marketing 

 - N. Y. :  McGraw-Hill/Irwin,  c2009. 
 - xv, 784 pages :  illustration ;   25 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>978-007-126335-1. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>