TY  - BOOK
AU  - William F. Arens
AU  - Weigold, Michael F.
AU  - Arens, Christian
TI  - Contemporary advertising
SN  - 978-0-07-110105-9.
U1  - Circ. 659.1 Ar681c 2008 
PY  - 2008///
CY  - N. Y.
PB  - McGraw-Hill/Irwin
KW  - 1. Advertising
N1  - Includes bibliographical references and index
ER  -